Products that are not placed in a shopping cart are offered from any other part of the store at checkout counters. A small box of mints, a phone charger or a sample-size sample of a skin-care product are usually grabbed in the final seconds, as if by accident when you're paying. That's because of Counter Display Boxes. They sit at eye level, have a good amount of product in their hands that looks good on them, and do one final time for a brand to sell before they leave.

For retailers, it's a space they know is important, and that's why checkout counters continue to occupy some of the most competitive real estate in a store. It's a well planned display that gets its place there. A weak one gets pulled within the week.

Why Do Checkout Counters Sell Products Other Sections Don't?

People's behaviour when shopping differs when they are at the checkout counter. The comparison is less and impulse buying more. When a product is on the counter, it competes with virtually nothing else. Most of the persuasion comes from the product itself.

But the reason that Counter Display Boxes work is because they make that choice easier. The shopper does not have to look for the product or read a long label. The box offers all three at a time: the product, the price point and a fast visual upsell reason that should convince them to put it in their shopping cart.

What Custom Counter Display Boxes Add to an Impulse Buy

Custom Counter Display Boxes allow a brand to dictate size, shape and of course print detail versus a standard, cookie-cutter display tray that's the same in front of their neighbor. This is important as checkout counters are full and a display that blends in gets ignored as much as a product without packaging.

A thoughtful placement of a small box against several competing products, perhaps the whole purpose of counter placement, can be achieved by using a custom shape or a bold color choice.

Designing a Countertop Display Boxes That Actually Holds Up

A good-looking display will have to weather weeks of restocking, handling and continuous customer contact.

Base Stability

A wide, sturdily built bottom is required for Countertop Display Boxes to avoid tipping over when shoppers put their hands in or when cashiers slide the register drawer by them. When the base is too narrow or too light to support the unit, the display is likely to be moved or even taken away within days.

Product Visibility

• An open front design offers the buyer a view of the product without hesitation and can be opened to allow the purchase.

• Clear window cutouts are suitable for products that can be visually appealing

• Angled headers are useful so that prices and branding can be clearly seen from a stand-up position

Do Custom Printed Counter Display Boxes Really Increase Sales?

Yes, in most cases, but placement and quality of design are of critical importance. Plain, unbranded trays will not perform nearly as well as Custom Printed Counter Display Boxes with clear pricing, simple graphics and a call to pick up the product.

It's typically due to speed that the reason is the reason. It takes just a few seconds for a consumer to decide whether to put that extra item in their cart and a well-printed display is the end of the confusion about what it is and why they want it.

Retail Counter Display Boxes: Where They Work Best

Retail Counter Display Boxes are ideal for selling simple, inexpensive items like snacks, small beauty items, accessories, or items that don't need a lot of thought to buy. Products that require clarification or comparison shopping do not tend to do well in this format because checkout counters don't leave time for research!

Seasonal items also play well here, for a counter display can get changed out from time to time without having to be reset every time products change.

Display Packaging Boxes and Two Other US Manufacturers to Know

There are several companies that have established a great reputation for their point of purchase displays in the United States. Great Northern Instore has over 60 years' experience in creating bespoke corrugated point of purchase displays such as counter, floor and pallet displays for various retail brands. Since 1981, However Display has been developing custom POP and retail display solutions for various industries where in-store visibility is crucial.

Using a manufacturer that makes displays directly, instead of a broker typically means quicker turnaround and more control over structural specifics such as base strength and header design.

A Short Checklist Before Ordering a Counter Display

• Check that the base width is the same as the actual counter space.

• Take the time to get a sample before making a full production.

• Verify that pricing and branding is still visible from customers' eye level during their standing position.

• Make arrangements for restocking before the display is in stores.

None of these steps require much additional time, but if they are not done, then they tend to manifest themselves later on as a display that gets cleared up in the first few weeks.

Final Thoughts on Counter Display Boxes

One of the final moments a brand has to sway a purchase is at checkout counters. When the design actually gets attention, and not blends in, it's a real sales opportunity that Counter Display Boxes make happen when the little window is only a narrow band! The basics a stable base, clear visibility, and simple branding tend to be more important than going for an elaborate design.

Brands looking to claim that counter space will generally translate into less delay and more control of structural details before a brand orders shipping if working with a manufacturer that can create a display directly. This direct relationship to the production also facilitates changes to a design after its first actual use in stores.