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Selling raffle tickets can be one of the simplest ways to raise money for a school, church, nonprofit, sports team, charity, or community organization. But simply printing tickets and asking people to buy them does not guarantee strong sales.
The most successful raffle fundraisers make the entire buying process easy. They choose an appealing prize, set a reasonable ticket price, create professional-looking tickets, give sellers a simple plan, and promote the raffle consistently.
Custom raffle tickets can also help your fundraiser look more organized and trustworthy. Your organization name, logo, prize details, ticket price, drawing information, and numbering can all be included in a design created specifically for your event.
If you are preparing a fundraiser, here are 10 practical ways to sell more raffle tickets and increase your fundraising results.
Your prize is one of the biggest reasons someone decides whether to purchase a raffle ticket.
Before ordering your tickets, think about what your audience would genuinely value. A prize does not necessarily need to be expensive. It simply needs to be relevant to the people you are trying to reach.
Popular possibilities can include:
Gift cards
Vacation packages
Restaurant certificates
Electronics
Sports or entertainment experiences
Gift baskets
Local business packages
Event tickets
Large themed prize packages
Consider asking local businesses to donate prizes. A donated prize can reduce your fundraiser's expenses while giving the business an opportunity to support your organization.
When promoting the raffle, clearly explain what the winner receives. A vague prize description is less compelling than a specific one.
Your raffle ticket is often the first physical representation of your fundraiser that a potential buyer sees.
A professional ticket can make your organization appear more organized and give buyers confidence that the raffle is legitimate.
Custom raffle tickets allow you to include important event information while incorporating your organization's branding.
Consider including:
Organization name and logo
Prize information
Ticket price
Drawing date and time
Drawing location
Ticket number
Contact information
Important raffle rules
Participant information on the detachable stub
Raffles For Less offers custom-printed tickets that are consecutively numbered and perforated, with multiple size options available.
A ticket price should make sense for both your fundraising goal and your audience.
For example, a $5 ticket may encourage impulse purchases, while a $20 or $25 ticket may make sense when the prize is significantly more valuable.
You can also offer multiple-ticket deals.
For example:
| Offer | Price |
|---|---|
| 1 ticket | $5 |
| 5 tickets | $20 |
| 12 tickets | $40 |
The exact pricing structure depends on your audience, prize value, expenses, and fundraising target.
Before finalizing your price, estimate how many tickets you need to sell to reach your goal.
Instead of telling volunteers to "sell as many tickets as possible," give them a specific target.
For example, if you have 20 volunteers and want to sell 1,000 tickets, each person could aim to sell 50 tickets.
This makes the goal easier to understand and track.
You can also create friendly competitions between teams, classrooms, departments, or volunteer groups.
For example:
Top Seller: $100 gift card
Second Place: $50 gift card
Winning Team: Pizza party
Keep the competition positive and make sure participants understand the rules before sales begin.
Your organization probably already has access to a valuable audience.
Instead of starting from zero, begin with people who already know and support your organization.
Depending on your fundraiser, this could include:
Parents
Members
Alumni
Coaches
Teachers
Employees
Volunteers
Donors
Local supporters
Previous event attendees
Ask supporters to purchase tickets themselves and share the fundraiser with friends, family members, and coworkers.
One supporter can potentially introduce your raffle to an entirely new group of buyers.
Physical ticket sales are important, but your online channels can significantly expand your reach.
Promote the raffle through the platforms your audience already uses.
Your promotion should clearly answer four questions:
What is the raffle?
Explain what the fundraiser supports.
What can I win?
Show the prize with an attractive photo whenever possible.
How much is a ticket?
Make the price easy to find.
When is the drawing?
Clearly display the drawing date and any important deadlines.
You can use your organization's website, email newsletters, Facebook page, Instagram account, community groups, and other appropriate communication channels.
Do not make potential buyers search for the important information.
People often postpone purchases when there is no deadline.
Give your raffle a clear sales period and remind people as the drawing approaches.
For example:
30 days left
2 weeks left
1 week left
3 days left
Last day to buy
You can also promote milestones.
"Only 500 tickets remaining" or "Drawing this Saturday" can make the deadline more noticeable.
Avoid creating false scarcity. Only use statements that accurately reflect your raffle.
The easier it is to purchase a ticket, the fewer opportunities you give people to forget.
If tickets are being sold in person, make sure sellers have an organized system for collecting payment and recording ticket numbers.
If your organization sells tickets through multiple volunteers, establish consistent procedures for:
Ticket distribution
Number tracking
Payment collection
Unsold ticket returns
Buyer information
Final ticket reconciliation
Numbered raffle tickets make tracking easier because each physical ticket can be associated with a specific number.
If you need help deciding how many tickets to order, compare your expected sales with your fundraising goal before placing the order.
A custom raffle ticket can do more than provide an entry number.
It can reinforce your organization's identity every time someone receives or handles the ticket.
Use your organization's logo, colors, event name, and relevant messaging to create a consistent look.
You can also use the ticket to communicate information that buyers may need later, such as the drawing date, contact details, or prize information.
Before sending artwork to print, carefully proofread every detail.
Check:
Organization name
Ticket price
Prize description
Drawing date
Drawing time
Location
Contact information
Ticket numbering
Required rules or disclosures
One announcement is rarely enough.
People are busy, and many potential buyers may intend to participate but forget to purchase a ticket.
Create a simple promotional schedule.
Announce the fundraiser and introduce the prize.
Remind supporters how to purchase tickets and explain what the fundraiser supports.
Share progress and highlight the upcoming drawing.
Increase the frequency of reminders and emphasize the approaching deadline.
Give supporters one final reminder to purchase before sales close.
After the drawing, announce the winner and thank everyone who participated.
Your ticket printing cost should fit comfortably within your fundraising budget.
The best choice is not necessarily the cheapest ticket available. Consider the complete value you receive, including printing quality, numbering, perforation, customization, turnaround time, and shipping.
Raffles For Less publishes current pricing by ticket size and quantity, with options ranging from smaller orders to larger fundraising campaigns. Free shipping is also available at checkout. [INTERNAL LINK: Raffle Ticket Pricing]
When calculating your expected fundraising profit, remember to account for all expenses, including prizes, promotion, payment processing, permits or fees where applicable, and ticket printing.
The right quantity depends on your expected audience, ticket price, selling period, and fundraising goal.
For example, if you have 25 sellers and expect each person to sell 40 tickets, your estimated sales volume would be:
25 × 40 = 1,000 tickets
You may want to order additional tickets if you expect demand to increase during the campaign.
At the same time, ordering far more tickets than you can realistically sell can create unnecessary expense.
A practical estimate before ordering can help you find the right balance.
A raffle ticket should provide the information participants need to understand and identify their entry.
Depending on your event and applicable requirements, that can include:
| Ticket Information | Purpose |
|---|---|
| Organization name | Identifies the fundraiser |
| Logo | Builds recognition |
| Ticket number | Helps identify the entry |
| Ticket price | Shows the purchase amount |
| Prize details | Explains what can be won |
| Drawing date | Tells buyers when the winner is selected |
| Drawing location | Provides event information |
| Contact information | Helps participants reach the organization |
| Stub information | Helps identify the ticket holder |
Your specific raffle may require additional information based on your state, local rules, or organization type.
Printing tickets yourself can work for some small projects, but it can also require more time and equipment than organizers expect.
You may need to handle design, numbering, paper selection, cutting, perforation, alignment, and quality control.
Professional printing can simplify the process when you need consistent numbering, clean perforations, multiple ticket sizes, and finished tickets ready for distribution.
The strongest raffle campaigns usually combine several simple strategies rather than relying on one big promotional idea.
Choose a prize your audience values. Set a reasonable ticket price. Give sellers specific goals. Promote the fundraiser online and offline. Use professional custom raffle tickets. Make purchasing easy. Follow up regularly and create a clear deadline.
Most importantly, make sure people understand what their purchase supports.
When supporters can see both the value of the prize and the impact of their participation, buying a raffle ticket becomes more than simply entering a drawing. It becomes an easy way to support a cause they care about.
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