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When you own a bakery you do not think you will have to worry about things like packaging, for your cakes. Plain boxes are an afterthought for a beautifully decorated cake, and most large box manufacturers will not take an order less than thousands of boxes. This leaves new bakeries with a dilemma: either they go with the generic appearance, or they invest in a bill they can't afford.
Packaging is no longer just a container for the product. It's the first thing a customer sees before even taking a bite and if you're not visually appealing, they'll either be less likely to make a second purchase or go to your competitor who looks more polished. This change is making it more and more important for bakery owners to choose Custom Cake Boxes that are in alignment with their brand rather than going with whatever is available in their bakery suppliers' line of cakes.
There is a reason that off the shelf boxes are low cost. Limited sizes, plain colors, no branding at all mean that all cakes are alike, whether the baker is a home baker or a national chain. When you order a lot of something from a supplier, you usually have to do a lot of design work first.
This means you have to commit to buying several units. For a bakery that is still working on its products and trying to get customers that is a big decision to make upfront. The result is that the packaging is more expensive in terms of the amount of inventory that is being wasted than it is in price per unit and boxes that don't sell in the store but are kept in the warehouse are doing nothing for the brand that's still struggling to make a mark.
A box is designed and it will do more than just stand up while a cake is delivered. It provides free advertising every time a customer takes it out the door or posts it online and that's not something that can be purchased with an ad.
A robust board will have a better chance of surviving to shipping and will not have damaged orders.
Cakes are protected from sliding or crushing during delivery with custom-fit sizes.
Lay flat and foldable designs are a help in a small kitchen.
If you get a bakery order, you can really make it look special with Printed Cake Boxes that are printed with the bakery logo and bakery colors.
This way, each order is an advertisement opportunity for the bakery.
I believe Cake Boxes with Window are really cool, because they can see what they are getting before even opening the Cake Boxes with Window and this makes them happy and excited that they bought the cake from the bakery.
Kinds of finishes such as matte, glossy or even textured finishes on the Cake Boxes can really make the bakerys stand out on store shelves.
Not all packaging businesses can be a good fit for a small or medium-sized bakery. There are a few things that make the difference between a good fit and a bad fit. Low minimum order quantities are of primary concern because a new bakery would not want to place an order for a year's supply of boxes to simply order a custom design. But print quality is important too, as a fuzzy logo or faded colour is worse than a standard box. Working with a direct manufacturer instead of a reseller often results in faster lead-time and you have more flexibility in making change to an order without paying a reseller a second time mark-up. There are companies, such as Kwick Packaging, that make on demand and can deliver sizes as small as a single order, allowing smaller bakeries to truly have a realistic option for packaging that is intentional.
There are a variety of large and small manufacturers across the country known as the custom packaging industry. There are several well-known brands in the food packaging industry, like Packlane and Sabert, that cater to various businesses from local retailers to national chains. Other manufacturers are increasingly specializing in smaller orders and quicker turnaround for bakeries and dessert shops, with these established companies as well. This transformation has brought Cake Box Packaging with true design flexibility to the attention of stores that would not have been able to justify it a few years ago when only bulk orders were on the table.
Not only is branded packaging possible in traditional bakeries, but it is also possible in many other bakeries. There are a number of business models that are beginning to use it as a cost-effective option to give their company a more professional image without having to hire a design firm or rebrand.
Cake shops and bakeries – if you can get it to look the same in each order, customers will come back.
There is a clear growing trend for home bakers to have their product packaged in a professional manner which helps make the product look legitimate and real in the eyes of the consumer.
Dessert subscription boxes – window designs feature the product prior to opening.
The brand is reinforced with matching boxes for grab-and-go pastries in cafes and coffee shops.
Event and wedding cake vendors – the premium finishes go hand-in-hand with the premium price points.
Small food businesses were once only thinking about packaging after the product had been created, but this is rapidly becoming a thing of the past. With minimum order quantities dropping, Custom Cake Boxes now aren't much more expensive than generic ones, and that's when you consider how different they will look to the customer. The days of a large budget for a bakery to look polished are over, and this is where a manufacturer with a smaller budget comes in. As more direct manufacturers are offering low minimum alternatives, bakeries of all sizes are finding it easier to package their product as they should be displayed.
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